Auto.Works

A full-stack marketing platform for the automotive industry — combining hardware, software, and AI to turn vehicle imaging into instant live listings.

Client
Auto.Works
Industry
Automotive Tech
Service
Full Stack Development
Year
2024

Project Overview

Auto.Works is the UK's leading automotive imaging company, trusted by the largest dealership groups. They needed a website that matched the sophistication of their product suite — communicating complex hardware and software solutions in a way that feels premium, clear, and demo-driven.

Challenges We Addressed

  • Explaining an integrated hardware + software product stack clearly
  • Serving multiple buyer types: dealerships, OEMs, fleet operators
  • Driving demo bookings as the primary conversion goal

Project Goals

  • Build a high-trust, enterprise-grade marketing site
  • Clearly showcase the full product suite across hardware and software
  • Drive demo requests with frictionless CTAs
  • Reflect the brand's scale: 2M images/month, 20 countries

Our Approach

  1. Product Architecture: Structured navigation and pages around distinct product lines
  2. Social Proof Integration: Featured logos of major clients — Sytner, Peter Vardy, Citygate, CarGiant
  3. Demo-Led Conversion: Embedded contact form with product-specific inquiry routing
  4. Visual Depth: Combined product visuals, app screenshots, and stat callouts

App Highlights

  • Full product suite pages for turntables, studios, app, AI video, AI backgrounds
  • Client logo ticker with major automotive group names
  • Embedded lead capture form with product selection
  • Mobile app showcase section
  • Stat highlights: 2M images/month, 15min image-to-advert-live, 20 countries

Project Results

Auto.Works now has a website that reflects the scale of their operation. Enterprise buyers land on a platform that immediately conveys trust, capability, and next-step clarity.

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